At The End Of WHAT Day???

This entry was posted by Friday, 27 January, 2012
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Mister ScienceAintSoBad. What’s happening? My brothers and my sisters, my parents, the people on television? They keep repeating this THING. Over and over and over again. It’s annoying. They keep saying “At The End Of The Day”. I don’t know WHY they’re doing that or what it means. Can you help me out here? You’re a pretty smart guy (when you aren’t r-e-a-l-l-y clueless). RachelFromIdaho

Dear Rachel,

Thanks. Nice compliment.

The End-of-the-day thing? I hadn’t noticed. But I watched some TV and, like you say, they’re all doing it. Here’s an example of what I found: Mr Obama’s been able to combat some of the charges of his worst critics, but at the end of the day…

End of WHAT day? What are they talking about?

When I did my little TV experiment, I tuned to CNBC. The CEO of a company you probably know was on Closing Bell.  He was explaining why his company had such a bad quarter. Suddenly, he stopped and stared at Maria Batiromo and said “at the end of the day”. Then he ripped off the lapel mike, and left. Just like that!

An article in Neurobiological Sciences (Dr. Jaimes Dinwitter, Harvard Medical school) explains that this is a bug. It likes light and warm temps. TV studios are perfect (the lights). Broadcasters, in particular, seem to be infected. Public personalities, too.

It goes right to the brain.  Broca’s Area which has a lot of the functions of speech. And, here’s the thing. It plays you like a piano. At-the end-of-the-day, At-the end-of-the-day, At-the end-of-the-day . Nobody understands why that phrase. Nobody understands the mechanism behind the repeated vocalizations. Worse, nobody understands how this new bacterial strain can be defeated. Right now, according to the National Centers for Disease Control And Prevention, 24% of the adult population and almost all public figures have this supposedly harmless mental hiccup.

Mister SASB congratulates Dr. Dinwitter on figuring out what this is. At the end of the day, this may be an important first step to dealing effectively with an annoying and potentially serious pathogen.

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