Posts Tagged bad news is good news

A Complete Disaster But -Who Knows? Maybe It’s Good For Business.

Posted by on Sunday, 3 November, 2013

Cartoon about bad news being god news

Dr. Alan Sorensen (Associate professor of economics and strategic management at the Stanford Business School) says you shouldn’t worry . Bad stuff happens and it doesn’t have to be a disaster because being notorious is almost as good as being glorious.

The study was based on a systematic look at book reviews. The bad reviews  – the really stinky ones – helped in the long run because, bad as they were, they got the name of the writer out there. Besides, who can read anymore? Maybe potential book consumers couldn’t tell a good review from a bad one. Especially if the wit is sardonic like my own.

Well here’s the thing.

Dr. Sorensen  worked hard. He looked at 240 reviews . Try that, okay? It takes forever. And he had to come up with a systematic way of normalizing his results so that he could crunch his numbers and reach a conclusion. But he (or someone) has stomped on the generalization pedal too hard. These were only book reviews. This doesn’t show  that an accidental poisoning at a fast food restaurant or several plane crashes in a row will be good for business.

The authors say that offers “interesting avenues for future research”. That’s for sure.

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Image by Mister ScienceAintSoBad

Note: I wrote the above article for Pirozzolo Company (, a leading public relations company in Wellesley. It’s president and founder, Dick Pirozzolo, is fascinated by all the ins and outs of what it takes to shape public opinon.

I wish I could say the same. :)